PLANNING STRATEGY: To position this historic New Jersey-based technological/engineering university as the premier research university in the NY-Metro region.
In addition to generating awareness of Stevens Institute of Technology through the use of its expert faculty and staff for editorial and broadcast news outlets, Dash Media utilized the university President, Harold J. Raveché, as its chief expert and spokesperson on topics of economic competitiveness, global innovation and technology advancement.
GOALS: To raise the profile of Stevens Institute of Technology as a national asset and a leading institution in the fields of electrical and computer engineering, cybersecurity, port and harbor security, nanoscale and systems engineering and business-technology management.
RESULTS: The following is a list of some of the media secured:
- Fox Business News – Five segments. Available in 49 million homes with average views of 21,000.
- Bloomberg Asia
- MSNBC
- WABC-TV
- WNBC-TV
- WNYW-TV
- WOR-TV
- NY1
- NJN News
- North Hudson News
- WMBC-TV
- LiveScience.com
- TheStreet.com
- The Star-Ledger
- Forbes Magazine, Circulation: 520,000
- The Wall Street Journal, Circulation: 2,092,523
- The New York Times, Circulation: 1,039,031
