Category Archives: Sitaras Fitness

PLANNING STRATEGY: Position this new Manhattan fitness center as the premier space for high visibility, high networth customers, who crave privacy as much as luxury when they work out.

OBJECTIVES/GOALS: Secure targeted editorial coverage in top-tier luxury media outlets in the U.S.

PR TACTICS: Utilize the affluent clients of Sitaras as a means to generate press. Use the high-end, custom-designed exercise equipment, luxurious green rooftop space and architectural design of the center for press opportunities.

RESULTS: The following is a list of some of media secured:

• New York Magazine, Best of New York, March 2007. Circulation: 400,000
• Men’s Vogue, Insider Trading, November 2007. Circulation: 350,000
• Gotham Magazine, “Heavy Lifting,” December 2008. Circulation: 70,000
• Robb Report, “Custom Fit,” February, 2009. Circulation: 120,000
• American Express Black Ink Magazine, “Sitaras Fitness,” Winter, 2008. Circulation: 100,000
• Dealmaker Magazine, “Physical Commodities,” September, 2008. Circulation: 40,000
• US Financial Times, “Fit For A King,” August, 2009. Circulation: 143,000
• Crain’s New York Business, “Women Pay To Pump Up,” July 2008. Circulation: 60,000
• Best Life Magazine, “Power Moves,” May 2009. Circulation: 500,000
• Forbes Magazine, March, 2010. Circulation: 520,000