PLANNING STRATEGY: Simcha Jacobovic’s production company was under contract for The Naked Archeologist series. The contract was up for renewal and Mr. Jacobovic sought media attention to his discoveries in order to leverage a better and continued contract with the cable channel.
OBJECTIVES/GOALS: To secure a feature placement in a major national business publication on Mr. Jacobovic and his production company.
RESULTS: After four months, secured a two-page feature on Mr. Jacobovic and his discoveries in Forbes magazine. The reporter travelled to Petra, Jordan to see the discovery first hand.
Forbes Magazine, “Tales From The Crypt,” November 2007, Circulation 150,000
