PLANNING STRATEGY: The creator of a young, innovative lipstick brand, Poppy King, despite her solid reputation in the cosmetics industry, wanted to generate awareness of herself as a successful entrepreneur and businesswoman.
GOALS: To promote Poppy as an innovator in the cosmetics industry, who despite a failed business in her native Australia, came to the United States and rebuilt not only her spirit but also her brand.
With strategic placement in business publications and media, Ms. King was able to foster connections with potential investors, develop funding opportunities and business partnerships both abroad and in the US.
RESULTS: Repeated editorial coverage achieved on behalf of the client in the space of six months, on Fox Business News, Bloomberg, BBC, Bloomberg Asia, and Sky TV, as well as a personal introduction to the publisher of the Wall Street Journal.
