PLANNING STRATEGY: To gain awareness about an innovative, environmentally friendly technology consumer company. Kashless.org, a start-up technology venture sought customers during an economic downturn based on customers exchanging everyday necessities for free.
OBJECTIVES/GOALS: Promote Kashless in its launch city of Seattle and then in Milwaukee and New York.
Secure feature placement in an effort to generate awareness.
EDITORIAL RESULTS FOR CLIENT:
- Fox Business News – Twice
- WCBS TV in New York
- WNBC TV in New York
- Street.com – Twice
- Daily Finance
- Seattle Post Intelligencier
- CBS 58 in Milwaukee
- PC Magazine
- KELA in Washington State
- KOMO in Seattle
- Military Retailer Magazine
