PLANNING STRATEGY: To bring awareness to Gorilla Repertory’s annual mobile performance of Shakespearean plays in New York City’s Central Park with 2010’s A Midsummer Night’s Dream.
GOALS: To achieve local coverage of A Midsummer Night’s Dream.
RESULTS: Editorial coverage achieved on behalf of the client in one month in The New York Times, The New York Post, The New York Daily News, Backstage, NYtheatre.com, Broadway World, Playbill, WABC, NHK Japanese TV
