PLANNING STRATEGY: To position this new diet-delivery service as a player in the diet-delivery food industry with a gourmet feature. Dash was tasked to obtain consumer press in key markets where The Fresh Diet launched - New York City, Washington D.C., and Miami.
In addition to generating awareness of The Fresh Diet in these key markets, the agency achieved brand awareness for The Fresh Diet through features and profiles on its executive chef and its CEO.
GOALS: To achieve feature coverage of The Fresh Diet in key cities, in particular launches in those cities.
By generating consistent and strategic feature articles in top U.S. media outlets, the PR campaign assisted the sales marketing goals and objectives of generating awareness of the brand, increasing The Fresh Diet’s clients and membership nationwide.
RESULTS: Editorial coverage achieved on behalf of the client in more than one-dozen high-circulation venues in the space of eight months, including E!, Inside Edition, The Joy Behar Show, The Miami Herald, Telemundo, Univision, Jewish Life Television, Haute Living, Muscle & Performance magazine, ABC News 8 in DC, WPLG-TV, WPTV.
