PLANNING STRATEGY: As the representative of several dozen longshoremen during the 2010 British Petroleum oil crisis in New Orleans, local attorney Bernard Charbonnet wanted to garner attention for the small businesses affected by the oil spill. Additionally Dash was tasked with raising Charbonnet’s media profile as a local expert on the Delta region and the oil industry.
OBJECTIVES/GOALS: Introduce Charbonnet to a national audience, as the go-to local authority during this national emergency.
RESULTS:
- Fox Business News – Twice. Available in the homes of 49 million people, with an average viewership of 21,000.
- MSNBC – During several months appeared as weekly guest expert on “Hardball” with Chris Matthews, with nearly 900,000 viewers each day.
