PLANNING STRATEGY: To bring awareness to Brotherhood Sister-Sol through its annual fund-raising gala, Voices.
GOALS: To raise awareness of this educational non-profit through the gala, through the use of its celebrity awardees such as actor/activist Harry Belafonte and actress/model Joy Bryant.
RESULTS: Editorial coverage achieved on behalf of the client in two months in The Chronicle of Higher Education, New York Daily News, Technorati, City Limits Magazine, NY1, Caribbean International Network. Pictures on Getty and Wire Images.
